People have been hosting open houses for decades. While there are many people today who feel that open houses are not worth the effort, there are a variety of reasons why they should remain a consideration for sellers. Here are some of the main reasons why open houses are still important in 2021.
They bring in traffic
Although open houses often bring nosey neighbors and people who are not looking to buy anytime soon, it does often bring potential serious buyers. If a buyer is serious, they are more likely to schedule a showing after they tour the open house.
They allow buyers to gauge their interest
It can sometimes be challenging to get a full feel/understanding of a home from just looking at listing photos. A buyer who is on the fence about a home from seeing photos online can casually drop by the open house to see if it is worth their consideration. People still love open houses because they can view a home at their leisure without an agent standing beside them. Also,many people like touring homes this way without having to coordinate showing. If a seller is in fact interested in potentially making an offer on the home after the open house, they follow up by scheduling another showing.
They generate buzz.
Open houses serve as a way to generate excitement about a home listing. We must not forget that word of mouth goes a long way in real estate. A person who is touring a house may not be interested in buying the home; however, they may have a friend or family member who is looking to move into the area. The news of a new home listing travels fast and hosting an open house remains an excellent way to alert the community a home is for sale.
